We are an experiential agency built on cultural capital.

A collective of storytellers, creative strategists and digital dreamers, each with our own lived experience. This is our cultural capital.

Our diverse perspectives and insights inform the ideas that inspire every aspect of our work, turning bold creative into stand-out brand experiences that create impactful engagement through live, digital and hybrid activations.

Now more than ever, relevancy is rooted in diversity.

Stavros Tripi
Founder, CEO

With two decades of experience in the experiential space, as Executive Director of Global Event Strategy and Execution at MAC Cosmetics, Stavros has engaged audiences in every corner of the globe. His extensive portfolio of events with brands including Moet Hennessey, Belvedere, L’Oreal, Resy and Billboard, informs his understanding of cultural touchpoints, and a diverse global perspective on experiential engagement.

Luce De Palchi
Head of Design

Luce’s commitment to design as a tangible process brought her to seek out opportunities where she could see her work built to completion. During her tenure at MAC Cosmetics, her experiential designs supported hundreds of consumer and press events around the world, maintaining a balance between brand strategy and design.  Highly skilled with integrating a sophisticated, minimal, avant-garde aesthetic that functions at all angles and scales, she has an ability to deliver experiences that engage, inspire and connect consumers to brands.

Doni DiGiovanni
Executive Director of Hospitality
Senior Producer 

A New Yorker born and raised, Doni brings 20 years of experience in events, marketing, public relations, and hospitality management. Having driven production on both the agency and brand side, he approaches programs with a spherical mindset and has partnered with brand leaders Condé Nast, LVMH, GQ, and Verizon to name a few. His exceptional knowledge of the food and beverage industry, and culinary arts makes him invaluable when cultivating culinary-driven projects from ideation to execution.

Kelly Elgart
Executive Producer

Kelly is thrilled to be joining New January at this pivotal time in our industry. Specializing in large scale live music events & festivals, brand activations & experiential marketing for clients including Amazon, The Breast Cancer Research Foundation, Don Julio, and Spotify.  Kelly brings a wealth of experience and talent to our creative table.

Michael Del Monaco
Senior Producer

For over a decade, Michael has managed marketing and event campaigns for world-class brands such as MAC Cosmetics, Red Bull, Marriott International, NBA, Vevo, Nintendo, Haus of Gaga and Jose Cuervo. He has led global programs that touched every corner of the globe:  from high-profile red carpets, consumer and press activations and national tours.

Kristine Ganancial
Senior Producer

With formal studies in Industrial Design, Kristine has worked in the experiential space for over 8 years. Through extensive work experience in industries such as Hospitality, A&D and Marketing, she has worked in many facets which allows for well-rounded knowledge in operations, fabrication and experiential and video production.  As a Creative, she supports projects through conceptualization and execution.

Char Alfonzo
Head of Creative

Both creative and charismatic, Char’s strength is leading 360 campaigns - conceptually and strategically - from development to execution across print, digital, social, experiential and editorial. Highly skilled with integrating a design aesthetic that functions at all angles and scales, Char effectively connects consumers to brands with creative that is both authentic and engaging.